We take technology personally
Bespoke digital installations for those who believe their tools should belong to them—not the other way around.
Crafted for the goal
You have a challenge that doesn't fit in a box. Off-the-shelf gets you 80% there, then leaves you stuck. Vendors want you to reshape your problem to fit their solution.
Bluetooth payment hardware when Square had 6% coverage. Real-time telemetry at 200 mph. Temperature monitoring through a headphone jack. Enterprise platforms that never go down.
The common thread isn't a technology niche—it's the willingness to follow hard problems wherever they lead. Hardware, software, embedded, cloud. We build what the problem requires.
That's what we build.
How we work
- ✓ Commitment first. We start when you're ready, not to audition.
- ✓ Built original. Your problem, fresh approach—no templates.
- ✓ Time for craft. Quality over speed. The work takes what it takes.
- ✓ Complete handoffs. Clear finish lines. You own the result.
- ✓ Work worth doing. Challenges that serve your users well.
And one thing we ask
We build tools that respect the humans who use them. What we craft for you, you extend to your users. No dark patterns. No data traps. No manipulation.
Read the principles at dignity.inkExplore the Workshop
Whether you're ready to commission or just curious, these paths will help you understand what we create and how we work.
The Experience
Commission a bespoke installation. From conversation to creation.
ExploreThe Process
How custom work happens. Timelines, collaboration, delivery.
ExploreThe Craft
Technical specs. Self-hosted, open standards, built to last.
ExploreThe Philosophy
Why custom > proprietary. Technology that makes humans more human.
ExploreEvery website tells a story.
We build digital installations with your voice, your details—the ones that make visitors remember you.
The Full Portfolio
40 years of building different.
From 286s and BBS culture to enterprise platforms. Contact centers to race cars. Mobile payments to fraud prevention. Every project taught something new.
The Story Behind the Name
In 2002, a trainer named Bill Sprunk handed me a business card. Where the dot in his URL should have been, there was a physical hole—he'd punched it out. Twenty-five years later, I remembered it as a star.
That's what great details do—they grow larger than life. The actual hole was a circle, but my memory made it a star. Combine that with "the rockstar of demos" and Demostar was born.
Years later, I realized: Bill was running week-long trainings, managing lab environments manually. He was living the exact problem Demostar solves. The platform inspired by his tiny detail would have made his job easier. The solution was born from the person who needed it most.
Read the full storyEnterprise Validated
This Architecture Works
Demostar.io proves the approach at scale: 25,000+ lines of code, 2,111+ interactive demos, zero failures. Trusted by enterprise teams at Zscaler and beyond.
- Self-hosted, customer-controlled
- Open standards, no vendor lock-in
- Technology that amplifies human creativity
2,111+
demos delivered
Ready to build something?
Whether you have a clear vision or just a hunch that something better is possible, let's talk. No scripts. No pressure. Just a conversation.
Steward helps organize your team's thoughts and project details—then we all work together.
